Book cover of Web Redesign: Workflow that Works
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Published in 16 languages & 24 countries

About
About
The Book
The Book

Bridging the Gap in UX Design

An accessible UX workflow road-map

First published in 2001, "Web RedDesign - Workflow that Works" was influential for its practical approach to web design and UX workflow, highlighting the importance of user-centric design principles and presenting a structured workflow for effective UX projects.

Goto and Cotler's "Core Process" provided a clear path through the intricacies of the UX design process, focusing on five crucial steps for project success. Drawing from real-world experiences and industry expertise, the book provided invaluable insider tips, downloadable resources, and expert perspectives, making it an indispensable resource for UX professionals at all stages of their careers.

The Second Edition Continued to Guide & Influence

The book's impact was further solidified with the release of its second edition in 2004, titled "Web ReDesign 2.0: Workflow That Works," which continued to guide UX professionals in implementing successful web redesign strategies, further solidifying its position as a pioneering resource in the field.

The Core Process

01

Define the Structure

02

Design & Test

03

Production & QA

04

Launch & Beyond

05

Define the Project

The core process included an initial phase with a thorough analysis of project goals and user needs, setting a clear strategic direction for the redesign. Subsequent phases encompassed creating an intuitive site structure, iterative design enhancements with user testing, and the seamless implementation of the final design through comprehensive quality assurance. The final phase focused on a successful website launch and continual management, integrating user feedback and optimization strategies.

"Web ReDesign" filled a void as one of the few resources offering an easily digestible breakdown of a core methodology that eventually became common practice in the UX industry. As a result, it became a prominent fixture on the desks of many practitioners, its pages dog-eared from frequent reference.

Resonating Reviews From Industry Leaders & Practitioners

"...this book will help you with any form of design at any stage of any web site. So often, developers and designers end up inventing many critical processes that this book will help you better control, such as planning, budgeting, scheduling, testing, and client relations."

Lynda Weinman
Founder, Lynda.com

"With a keen eye for detail and an awareness of the latest standards and technologies used in web design projects, Web Redesign 2.0 is more useful now than ever before."

Eric Meyer
Web Standards Advocate & Consultant

"Understanding the process is a huge part of a projects success. Having great tools and resources is important–but if the developer does not know how to put it together, it can be a disaster. WebRedesign: Workflow that Works will put it all together. A book like this has been needed for a long, long time!"

Diana Smedely
Former Director of Product Management, Macromedia

"In 2001, as a young web project manager just starting out, [Web Redesign] was a revelation to me. This book was filled with clear thinking, and an abundance of advice, with accessible and immediately usable checklists that unpacked the seeming magic of successful web projects into a rational (and repeatable) process."

Sean Yo
Sr. Product Manager for Analytics and Data Platform, D2L
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Resources
Resources
Behind
Behind
The Scenes
The Scenes

Catching Up With the "Web Redesign" Authors & Contributors

Co-Authors
Kelly Goto

Kelly Goto

CEO, gotoresearch & gotomedia
Emily Cotler

Emily Cotler

Owner & Creative Director, Waxcreative Design
Contributors
Sean Dolan

Sean Dolan

Head of UX Strategy, gotomedia
Jeffrey Veen

Jeffrey Veen

Design Partner and Head of Platform, True Ventures
Chad Kassirer

Chad Kassirer

Web Strategist and Solution Leader, Dell
Leigh Durst

Leigh Durst

Fractional Executive (C-VP); Strategist; Digital, Business & Personal Transformation Expert, Author
Lisa Lopuck

Lisa Lopuck

Co-Founder & CEO, ShareGallery.com; Chief Creative Officer, DigitalPop.io
Jeffrey Zeldman

Jeffrey Zeldman

Designer, Author, Founder
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See the workflow applied to real-world clients and projects